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Their Goal Reaching Oz-bound gamers Zynga ultimately wanted to boost sales within its Wizard of Oz Slots game. For this particular campaign, it wanted to increase game downloads among people who are most likely to make in-app purchases.

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To help zynga slots facebook better reach the people most likely to make in-app purchases, the game developer optimized its ads for app events. This new optimization model directs mobile app install ads to people more likely to take a specific zynga slots facebook. For this campaign, Zynga used click here tool to optimize its ads for in-app purchases.

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