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Enter the text you see above. Create a Page for a celebrity, band or business. Sign Up Log Zynga slots facebook Messenger Facebook Lite Mobile Find Friends People Pages Places Games Locations Celebrities Marketplace Groups Http:// Moments Instagram About Create Advert Create Page Developers Careers Privacy Cookies AdChoices Zynga slots facebook Help Settings Activity Log.

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Their Goal Reaching Oz-bound gamers Zynga ultimately wanted to boost sales within its Wizard of Oz Slots game. For this particular campaign, it wanted to increase game downloads among people who are most likely to make in-app purchases.

We were most excited about our ability to reach so many of the right people at once. While we saw higher costs, we also saw that the returns will offset that increase. App event optimization was created specifically for this purpose and the performance was excellent. Zynga slots facebook will continue to work closely with Facebook to improve performance for click the following article games.

To help zynga slots facebook better reach the people most likely to make in-app purchases, the game developer optimized its ads for app events. This new optimization model directs mobile app install ads to people more likely to take a specific zynga slots facebook. For this campaign, Zynga used click here tool to optimize its ads for in-app purchases.

Because the game developer frequently runs Facebook ads, it used creative that it had developed in-house and that it knew would perform well among its target audience. These mobile app install ads featured colorful screenshots from actual gameplay. To here it reached the right people, the Zynga team created a lookalike audience that it built from its audience of high-value paying players.

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