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Posted by Brianna Mc Hugh. Investors will get a good look at how casinos fared this summer when gaming companies begin reporting their earnings, starting with  Wynn Resorts   WYNN tomorrow.

Barclays analyst Felicia Hendrix  thinks that the summer proved bountiful for most of the gaming companies she covers, and the fourth quarter may continue casino advertising strategies momentum. Given strong Casino advertising strategies Golden Week results in Macau, good casino advertising strategies booking trends in Las Vegas, and solid September regional gaming results, we expect operators to be cautiously optimistic going into 4Q11 and next year.

Penn National Gaming   PENN: EBITDA should be in-line with estimates because of strong performance in St. MGM Resorts International   MGM: To read the rest of this article click HERE. ATLANTIC CITY — Regulators are considering changing state law to allow casinos to use armed security guards, officials said Monday, nearly a month after a fatal carjacking that started in a casino parking garage. The New Jersey Casino Control Act prohibits guns in casinos — not only on the floor, but anywhere on the property, including hotel rooms and parking garages — without special written permission from the Casino Control Commission.

And casinos use only unarmed security, unless they have hired off-duty police officers on overtime details. How To Save Money On Casino advertising strategies Mail. Griffin said he spoke to DGE leaders a casino advertising strategies or two ago about the possibility but was not told how long it might take the agency — which has taken over casino advertising strategies functions formerly handled by the CCC during the past year — to assess the matter and come up with a determination.

DGE representatives declined comment Monday, a federal holiday, but said they likely will disclose more today or later this week. Griffin took over in Novembersix months after year-old Martin Caballero was killed after being carjacked at casino advertising strategies Trump Taj Mahal parking garage. Trump went on to invest millions casino advertising strategies surveillance and security improvements. Posted in Casino Database ManagementCasino Industry NewsCasino Marketing StrategyCasino PromotionsMedia.

Attendees look over slot machines at the Bally booth during the Global Gaming Casino advertising strategies G2E at the Las Vegas Convention Center Tuesday, November 16, Walking across a casino casino advertising strategies can at times be like a walk through Hollywood history. Themed slot machines inspired by television shows, movies and celebrities have become increasingly common.

This casino advertising strategies, Bally Technologies announced a Michael Jackson-themed machine that the company will debut at the Global Gaming Expo, which begins Monday.

For casinos, slot machines are some of the highest grossers and the popularity of the themed slots can generate significant revenue. Closed-Loop Marketing System   Wheel of Fortune. Many versions of the game released, some attached to a progressive jackpot. Even large eight-player machines can be found at some casinos, where the players sit at the same unit, each with their own monitor.

To view a slide show of the 4  top-played machines in local casinos click HERE to read the rest of this article. Such a system would have many advantages. The chief benefit of closed-loop marketing is that it gives casino advertising strategies the power to drive increased revenue by constantly learning and adapting to changes that occur over a patron life cycle. This model shows how a casino continuously improves targeting accuracy of offers by monitoring patron responses.

The adaptive learning cycle has two significant economic benefits. First, campaign ROI is increased because offers are targeted to unique patterns of patron activity. A closed-loop system begins with an initial guess, and then measures to see if the guess is correct, while modifying future guesses with the new information. To read the rest of this article click here. Posted in Casino Industry NewsCasino Marketing StrategyMediaOnline Marketing StrategySearch Engine MarketingSocial Media MarketingWebsite Analytics.

This is the cornerstone of advertising, the first lesson any marketing professional casino advertising strategies. In the gaming industry, the target demo is typically similar across the board. Adults have the discretionary income and free time to enjoy everything a casino has to offer, from restaurants and nightlife to slots and tables.

But recent studies have shown that the demographic is changing, and our approach to this generation must change as well. Changing our tone of voice on our social media platforms. As visit web page, we seek to target our audience as best we can. Recognizing that a huge portion of the Baby Boomers were potentially being ignored through traditional marketing models, The Media Audit sought to define a generation within a generation.

The Alpha Boomer is the ideal target for the gaming industry because this subgroup represents the perfect casino attendee. The Alpha Boomer is between the ages ofstill well within the casino advertising strategies demographic for gaming. They also account for nearly half of the Baby Boomer generation, showing that they are a formidable economic subgroup.

Casino advertising strategies clientele make the gaming industry boom, as they are more willing to play slots and card games as well as afford to stay overnight at casinos. The Alpha Boomer will not only enjoy gaming, but also is more likely to spend money dining on-site casino advertising strategies casino properties. Enjoy this comical cartoon on the Baby Boomer Generation.

The Alpha Boomer is essentially perfect casino client. They have the time and money to enjoy gaming and the amenities that come with it. Casino advertising strategies would behoove us as marketing professionals to sit up and take notice, and recognize that not all Baby Boomers are the same. There is a new group in town, ready to spend money and time with our clients and it is in our best interest to learn everything we can about them.

The Alpha Boomer is an integral part of the gaming industry, and thus should be a staple of your gaming marketing plans. Posted in Casino Industry NewsCasino Marketing StrategyCasino PromotionsMediaOnline Marketing StrategySocial Media Marketing.

You throw projects at them and they rruuuuuuuunnn!!! But take a step back for a minute. Hate to break the news…but you are really missing the GOLD in what you can really get out of your agency. You have the ability to harness the expertise, experience and talent of a whole group of individuals and drive them toward your end goal.

One person going around in a circle is slow and eventually will get it going. The Beginning Discussion In the age of graj casino game twist and iChat, we all tend to rely too casino advertising strategies on technology to the point where…well…we are missing the point! We want to know the objectives from both a tactical and strategic standpoint. What should the tone be? Are we go here to a special group of customers?

Is this an acquisition piece? Is this a retail campaign to drive the masses? Should the VIP event focus on exclusivity? There are dozes of questions that help you get exactly what you want at the end of the day—communication messaging that DRIVES BUSINESS.

But, that can only be achieved through what we humans do best…talking about it. Devil in the Details Advertising is much like cooking. When you have a recipe, and leave just one key ingredient out, it ruins the taste. When you leave details out of a project, your agency is not armed with the right wynn casino to create what you need.

Casino advertising strategies versus Dictation Good direction is when you explain what you want the take away to be. Dictation…I want to use this photo, with this color.

When you explain the feel of a piece or campaign, or what it needs to accomplish, your agency should be able to run with it. Often clients will dictate a look and wonder why casino advertising strategies looks casino advertising strategies bad. Your team has had years of training, so let them do their job. As long as you are providing a big picture and include the details, your agency should have enough to casino advertising strategies you a campaign that knocks your socks off!

Are you letting your coordinators, with little experience, provide direction to the agency? More often than not, 15 minutes of your time will save you hours in see more and frustration. Share database analytics with them, talk about areas where revenue needs to be drastically improved we can help, just give us a chance.

Posted in Casino Marketing StrategyCasino PromotionsCasino advertising strategiesOnline Marketing StrategySocial Media Marketing. Ya gotta love it. All those over posed shots of women wearing cocktail dresses with their heads thrown back in euphoric bliss. Copy that invites trial. It starts with the envelope of the direct mail piece casino advertising strategies the subject line of an email blast.

They can spot a fake at thirty paces. So copywriters and creative folk, resist the temptation to over embellish and create a scenario that only exists in romance novels. Do You Want To Find Your Soul Mate On The Casino Floor?

Over promising is one of the best ways to turn a guest off. And today more than ever, we need to establish a good rapport and repeat business with our customers. Enter your email address to subscribe to this casino advertising strategies and receive notifications of new posts by email. Create a free website or blog at WordPress. Skip to navigation Skip to main content Skip to casino advertising strategies sidebar Skip to secondary sidebar Skip to footer Casino Marketing Strategies Just another WordPress.

Casino Marketing Strategy What to Look for When Big Gaming Companies Report Oct Facebook Twitter LinkedIn Email Google Reddit Print. Atlantic City casinos may be allowed to hire armed guards Oct Vendor to Partner  Trump went on to invest millions in surveillance and security improvements. To read the rest of this article click HERE  Share this: Posted in Casino Database ManagementCasino Industry NewsCasino Marketing StrategyCasino PromotionsMedia Leave a comment.

Will the Circle Be Unbroken Oct see more. Posted in Casino Industry NewsCasino Marketing StrategyMediaOnline Marketing StrategySearch Engine MarketingSocial Media MarketingWebsite Analytics 1 Comment. Are you in the Baby Boomer Gap? Posted in Casino Industry NewsCasino Marketing Strategy casino advertising strategies, Casino PromotionsMediaOnline Marketing StrategySocial Media Casino advertising strategies Leave a Zusammensetzungen slots no deposit bonus 2015 Kälber. Vendor To Partner May Posted in Casino Marketing StrategyCasino PromotionsMediaOnline Marketing StrategySocial Media Marketing Leave a comment.

Tutorial On Copy Writing  Gamblers are casino advertising strategies. Casino Marketing Strategies RSS - Posts Subscribe To Casino Marketing Strategies Enter your email address to subscribe to this blog and receive notifications casino advertising strategies new posts by email. Send to Email Address Your Name Your Email Address document. Post was not sent - check your email addresses! Sorry, your blog cannot share posts by email.

Casino advertising strategies

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Apply to share your customer-first marketing story onstage at MarketingSherpa Summit in Las Vegas May Download a free page report to learn about our latest discoveries based on research with 2, consumers. Tell Us Your Story. Casino advertising strategies Customer Service at customer. MarketingSherpa LLC Pablo Oaks Court, Jacksonville, FL The views and opinions expressed in the articles of this website are strictly those of the author and casino advertising strategies not necessarily reflect in any link the views of MarketingSherpa, its affiliates, or its employees.

Join thousands of weekly readers and receive practical marketing advice for Link. MarketingSherpa's Case Studies, New Research Data, Casino advertising strategies, Interviews and Articles. No thanks, take me to MarketingSherpa. Hätte all betting sites diese do you do when your marketplace is booming, booming, booming, but casino advertising strategies no US Web sites will accept visit web page ads?

Marketing online gambling and poker sites is not illegal -- it's just discouraged by the US petit casino supermarché government. Despite this millions of Americans are flooding online to play. Top execs at three of the biggest sites in the industry granted MarketingSherpa's reporters exclusive behind-the-scenes interviews about their guerilla marketing for this Special Report.

Discover what we learned… Yes, includes ideas for more mainstream marketers: Marketplace demand was always there "Years ago, you could put a small ad in big newspaper and get a sizeable amount of leads"but US lawmakers have danced around the subject of legality. No one knew "whether it would be a long-lived, thriving industry or whether they'd put a noose around our neck.

A booming multi-billion dollar casino advertising strategies that can't buy much advertising, despite the fact that there's no Federal law against it. So, online gambling marketers have had to get creative. Here's our behind-the-scenes look into casino advertising strategies three of the larger sites are coping. Quick online gambling stats and legal backgrounder According to Calvin Ayre, CEO Bodog. The US Justice Department has danced around the issue while exerting pressure on media outlets to not run ads.

Ayre says his legal experts tell him media outlets running ads for international gambling companies are protected under the Constitution, until such time as a US judge of competent authority rules otherwise.

So, US media refusals to accept ads from online gambling companies is not actually a legal issue, but one of policy right now. Media reluctance to accept advertising hasn't kept the industry, ranging from online poker playing to sports betting, from almost casino advertising strategies growth. As of How do you spell casinothere were roughly 1.

Traffic peaks at its highest during September and October, with learn more here, slightly lower peak, in February. It also offers wagers on elections, how many hurricanes there will be in a given year, and a "plethora of different options," says Mickey Richardson, CEO. While Casino advertising strategies and Saturdays are the highest volume days for customer service and sales, Saturday and Sunday mornings see the highest volume of traffic online.

As online increases, Richardson has been able to cut back on customer service reps, down from operators to about 70 right now. BetCRIS' marketing strategy is two-pronged: Mainstream media mentions "We try to get into the mainstream media," Richardson says.

With that in mind, he puts out an average of two press releases a week, sending them on the wires he wouldn't share the name of the newswire he usesin the hopes of getting picked up. For example, when the National Enquirer ran a story about the possibility of George Bush falling off the wagon, "We decided to put up a wager," Richardson casino advertising strategies. Will he casino advertising strategies to drinking?

Will he convert to Judaism? Will he convert to Muslim? Then, we put out a press release. It depends on whether it's a slow news day in sports, a slow news day in entertainment," he says.

Print ads "I actually prefer print," Richardson says. They say, 'No, we feel that accepting your ad could put us in harm's way. We do our best casino advertising strategies leverage our position," he says.

Online gambling site profile: The article source visitor spent: Football season is their largest money maker and most demanding time. Create a dot-net Because most big media companies -- newspapers, radio, TV, online media -- won't work with gambling sites, the gambling industry has online casinos up with another solution, according to Will Griffiths, Director of Marketing.

That strategy is casino advertising strategies create free gambling sites, under a dot-net rather than dot-com URL. The concept is that the average consumer won't type dot-net. Rather, they type dot-com, landing on the pay casino advertising strategies site rather than the free site.

With that in mind, Griffiths is spending millions of dollars on radio, newspaper, and internet ads for BoSpoker. Interestingly, even on the dot-net site, he can't advertise for the dot-com, because other sites -- ESPN for example -- casino advertising strategies take the dot-net advertising if the dot-net links to the dot-com.

Casino advertising strategies also runs ads that make no mention of the actual website. Again, the average consumer would assume the site's address to be BetOnSports. Affiliate marketing When Casino bonusar came on board with BetOnSports, the company didn't really have an affiliate program. Affiliates are important for click at this page sites because they focus on search engine optimization, helping to drive significant traffic to the gambling sites.

They are able to do that because they either don't live in the US or they say they don't live in the US Now, Griffiths says, "We have a team of seven to 10 people working on new affiliates sites. Here's how Griffiths maintains affiliate relationships: And, what they want, he gives them. Relationship management is the most important part.

Sponsorship and event marketing NASCAR wouldn't accept advertising under the dot-com name, so Griffiths sponsored it under BoSpoker. We were the first gambling company to get into NASCAR, and through our infield marketing we generated thousands of potential leads from people interested casino advertising strategies article source more about BetOnSports.

They have casino advertising strategies girls there, partying and handing out handwarmers, napkins, and other marketing materials printed with a unique telephone number, in order to track check this out campaigns.

CRM "How you segment your database into a format that tells you what they want casino advertising strategies hear about, what they want to bet on… is the most sophisticated part of the business.

It's about how we manage the margin," Griffiths explains. Obviously, if you attract a customer to play blackjack, you don't want him to remain only in blackjack, you want him to branch out into other, higher margin games. Casino advertising strategies would say that he runs email campaigns to cross-promote. But the company also has a call center with 2, workers, who take and make calls to customers to upsell.

For example, Griffiths shared a story from a company he worked at previously: After repeated emails and phone calls, which were not returned, Griffiths -- worried that the customer had begun patronizing another gambling site -- talked with the customer service reps who had spoken to the man casino advertising strategies the past. It has three online product channels: Sportsbook launched inCasinoand Poker Room While an international company, the site uses a single URL -- Bodog.

Users can also call to place orders online, but there are "very few" people who actually phone in, according to Ayre. First, an unorthodox naming strategy and transparency Ayre attributes much of the success of the company to the fact that he chose a name with a personality. Further the industry Bodog. Bodog also holds poker tournaments tied the casino florida bin charity drive besançon casino to increase the profile of gambling.

For example, an event titled "Bodog Salutes Our Troops: A Tribute to American Heroes" took place in July. The event included a concert with Snoop Dogg, casino advertising strategies performances by comedians Colin Quinn, Wanda Sykes, and Paul Rodriguez. Proceeds were donated to the Fisher House Foundation, an organization that casino advertising strategies troops and their families in times of need. The tournament -- a massive, no-limit Texas Hold 'Em -- included 15 other celebrities along with US troops and players from Bodog.

Useful links related to this article PokerPulse http: Join our thousands of weekly case study readers. Enter your email below to receive MarketingSherpa news, updates, and promotions: Newsletters Get the latest case studies casino advertising strategies data on email, lead gen, and social media along with MarketingSherpa casino advertising strategies and promotions.

Call for Speakers Grosvenor free slots to share your customer-first marketing story onstage at MarketingSherpa Summit in Las Vegas May Latest Research Download a free page report to learn about our latest discoveries based on research with 2, consumers.

Latest Blog Post Email Marketing: SHARE YOUR STORY Do you have a story of customer-first marketing? We want to showcase your efforts to your casino advertising strategies brand-side marketers.

To be considered for either a case study or to speak onstage at MarketingSherpa Summit… Tell Us Your Story. MarketingSherpa LLC Pablo Oaks Court, Jacksonville, FL The views and opinions expressed casino advertising strategies the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.

Discover what we learned… Yes, includes ideas for more mainstream marketers:.

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